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Contract Logistics Sales Coaching

A five-module, 30-hour programme for logistics sales professionals who need to move from order-taking to solution selling — and win larger, stickier accounts.

1

Understanding the Logistics Customer

Who buys logistics. Decision-maker mapping. Supply chain pain-to-purchase triggers. How enterprise procurement works and why it matters to your pitch.

2

Solution Design Fundamentals

From RFQ to solution architecture. Reading a customer's brief. Designing a logistics solution that answers the right question. Costing models and margin thinking.

3

Value Proposition & Commercial Positioning

Building a value proposition that isn't just price. Differentiating when the service looks identical. Articulating capability with evidence, not claims.

4

Proposal Writing & Bid Management

Writing proposals that win. Structuring a pitch deck. Bid governance in large RFPs. Handling procurement negotiations without destroying margin.

5

Account Management & Revenue Growth

Converting a contract into a relationship. Farmer-hunter dynamics. Identifying upsell triggers. SLA reviews as sales tools. Protecting accounts from competition.



Duration30 hours (5 modules × 6 hrs) or condensed 2-day format
FormatIn-person at client location or online cohort
Participants8–20 sales professionals per cohort
CustomisationModules adapted to your service vertical and deal types

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Logistics Fresher Induction Programme

A structured onboarding curriculum for management trainees and fresh hires joining logistics companies — turning potential into operational contributors within 90 days.

Logistics Fundamentals Track

Everything a fresher needs to understand how the logistics industry actually works — modes, players, regulations, and commercial models.

  • Indian freight ecosystem: FTL, PTL, air, ocean, last-mile
  • Warehousing concepts, inventory management basics
  • Freight documentation: LR, POD, e-way bill, invoice
  • GST in logistics — how it affects billing and compliance
  • Key industry players and competitive landscape
3 days — classroom or online

Customer & Commercial Readiness Track

Builds the commercial awareness and communication skills that convert a logistics fresher into a client-facing professional.

  • Understanding customer requirements and supply chain pain
  • Writing professional emails and quotations
  • Basic solution design and costing concepts
  • CRM usage and pipeline discipline
  • Negotiation fundamentals and pricing floors
2 days — classroom or online

Corporate Customisation

The induction programme is designed to be white-labelled for your organisation — using your SOPs, your service portfolio, your case examples. We become your Learning & Development partner, not just a vendor.

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SME Logistics Education

Short, practical courses for logistics entrepreneurs, small transporter owners, and freight brokers who want to professionalise their operations and grow sustainably.

Logistics Decoded

A 3-hour big-picture course — modes, players, pricing, and the commercial fundamentals every logistics entrepreneur must know.


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FTL Freight Mastery

Deep-dive into full truckload operations — procurement, broker dynamics, vehicle types, rate structures, and profitability.


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Solution Selling for Logistics

A practical programme for SME logistics sales owners who want to win larger accounts without dropping price every time.


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Build a Team That Can Sell — Not Just Quote

Every month without a sales system is revenue walking out the door. Let's change that.

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