Sujit S Varma
Founder & Principal Consultant
- 35+ years building and running businesses
- 20+ years at CEO, COO, and CPO level
- Head of Products — Four Soft Ltd. (Bluejay TMS)
- CEO / COO — YCH Logistics India
- Founder — Aqua Star Distribution Logistics
- Founder — Sellogs Metamediary Solutions
- Founder — Novus Kinetics Ltd.
- Gurgaon, Delhi NCR & Kochi, Kerala
Thirty-five years of building, running, and advising businesses across logistics, distribution, technology, and supply chain — across India, the Gulf, and Southeast Asia. At the CXO level for over two decades, across companies ranging from early-stage startups to regional enterprises with hundreds of crores in revenue.
The Aarcher Consulting is the translation of that experience into a practice that serves founders, boards, and leadership teams who need senior judgment, not junior research — and who want an advisor who has had to execute the strategies they are being asked to evaluate.
35 Years. Six Roles. One Thread.
2018 – Present
Founder & Principal Consultant — The Aarcher Consulting
Boutique senior advisory practice based in Gurgaon, Delhi NCR. Serving founders, boards, investors, and enterprise leadership teams across strategy, market entry, solution architecture, startup advisory, and managed services.
Technology Product Leadership
Head of Products — Four Soft Limited (Bluejay TMS)
Led product development at Four Soft, one of India’s pioneer logistics technology platforms — now Blujay Solutions. Built deep experience in logistics software product design, domain modelling, and the intersection of operational practice and technology architecture.
CXO Operations
CEO / COO — YCH Logistics India & Regional Operations
Country head and regional leadership roles at YCH Logistics, one of Asia’s largest integrated logistics providers. P&L accountability across contract logistics, freight, and distribution operations. Regional exposure across India, Qatar, and Southeast Asia.
Entrepreneurial Ventures
Founder — Aqua Star · Sellogs · Novus Kinetics
Three ventures built from the ground up: a specialised distribution logistics company, a logistics technology metamediary platform (SOLOS), and a freight finance and settlement platform. Each built the founder’s understanding of what early-stage businesses need to survive and scale.
Enterprise Client History
The Names on the Other Side of the Table
Coca-Cola, DELL, Johnson & Johnson, Whirlpool, GE, Godrej, General Mills, Glaxo, DHL, DB Schenker — as operator, solution designer, and consulting advisor. These are the reference points that make Aarcher’s advice grounded in how large organisations actually make decisions.
Three Principles. Non-Negotiable.
Honesty Before Comfort
We will tell you what is wrong before we tell you how to fix it. If the problem does not need a consultant, we will say so. Our reputation is worth more than a retainer.
Operator Accountability
We do not hand over a report and disappear. We stay through implementation, adjust when reality differs from the plan, and share accountability for outcomes.
Boutique by Design
We are deliberately small. Every client gets Sujit’s direct attention — not a junior team working in his name. That is a constraint we will not compromise.