Sujit S Varma
Founder & Principal Consultant | The Aarcher Consulting
Thirty-five years in the Indian logistics industry have given me a perspective that cannot be taught in a classroom or replicated from a case study. I have managed P&Ls, hired and fired, won and lost large contracts, built technology platforms, advised governments, and navigated the full spectrum of what makes logistics in India both maddening and magnificent.
The Aarcher Consulting is the distillation of that experience — a boutique practice that brings CXO-grade thinking to clients who need more than a framework and deserve better than a junior team in a large firm.
35 Years. Six Roles. One Thread.
Founder & Principal Consultant — The Aarcher Consulting
Boutique logistics consulting practice based in Kochi, Kerala. Serving LSPs, 3PLs, enterprise shippers, and logistics startups across operations, revenue management, and capability building.
CEO / COO / CPO — Various Logistics Enterprises
20+ years in C-suite roles across contract logistics, freight forwarding, distribution, and logistics technology companies. P&L accountability for businesses ranging from ₹50 Cr to ₹500 Cr revenue.
Four Soft Limited (Bluejay) | YCH Logistics India
Leadership roles at Four Soft (logistics software platform, now Blujay Solutions) and YCH Logistics — one of Asia's largest integrated logistics providers.
Founder — Aqua Star Distribution Logistics | Sellogs Metamediary Solutions
Two entrepreneurial ventures: a specialised distribution logistics company and a logistics technology metamediary — both built from the ground up.
Enterprise Client Roster
Coca-Cola, DELL, Johnson & Johnson, Whirlpool, GE, Godrej, General Mills, Glaxo, DHL, Schenker — as operator, solution designer, and consulting advisor.