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Boutique Logistics Advisory

Sharper Strategy.
Stronger Logistics.

35+ years of hands-on logistics leadership — from boardroom to operations floor. We bring CXO-grade thinking to supply chain, freight, and revenue management challenges that matter.

35+Years in Logistics
20+Years at CXO Level
6Industry Verticals
15+Enterprise Clients
Clients Served
Coca-Cola DELL Johnson & Johnson Whirlpool GE Godrej General Mills Glaxo DHL Schenker

Three Practice Areas.
One Integrated Approach.

Every engagement begins with deep diagnostics and ends with measurable outcomes — not slide decks.

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Operations & Process

End-to-end logistics diagnostics, network design, SOP development, 3PL governance, and technology transformation for freight, warehousing, and last-mile operations.

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Revenue Management

Sales process architecture, solution-design capability, pricing frameworks, and freight audit systems that convert pipeline into profitable revenue for logistics businesses.

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Training & Capability

Bespoke corporate training, sales coaching programmes, and SME-focused logistics education — built on real operational experience, not textbook theory.

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A Practitioner's Edge.
Not a Consultant's Opinion.

We have sat in the chair you are sitting in. CEO, COO, CPO — we have held the responsibility, absorbed the pressure, and delivered the results.

01

Operator-Led Consulting

Every engagement is led by a practitioner with P&L accountability, not an analyst with a framework.

02

Boutique Attention, Enterprise Depth

Small enough to give you the principal's time. Experienced enough to handle complexity that large firms overcharge for.

03

India Logistics DNA

Deep understanding of the Indian freight ecosystem — road, rail, air, port, and the regulatory environment that shapes every decision.

04

Outcomes, Not Deliverables

We measure success by what changes in your business — revenue, cost, capability — not by the thickness of a report.


Meet the Principal
Logistics operations
Kochi, Kerala Pan-India & GCC Delivery

Built for the Indian Logistics Reality

From diagnostics to implementation — mandates designed around how logistics businesses actually work.

Logistics Operations Consulting

Network audit, operational diagnostics, 3PL selection & governance, SOP frameworks, and tech stack advisory across FTL, PTL, warehousing, and last-mile.

Supply Chain Advisory

Demand-supply alignment, vendor rationalisation, freight procurement strategy, and integrated visibility design for manufacturing and FMCG clients.

Revenue Management & Sales Process

Sales architecture, solution-selling frameworks, RFQ response capability, pricing strategy, and freight audit-to-settlement process design.

Startup Mentoring & Scale Advisory

Logistics startup strategy, fundraise readiness, GTM design, board-level advisory, and founder mentoring for seed-to-Series B companies.



Modern warehouse logistics

"Every logistics problem is a revenue problem in disguise."

— Sujit Varma, Founder & Principal Consultant

From the Desk of the Principal

Contrarian takes. Operational truths. Uncomfortable questions the industry needs to answer.

FTL trucks highway
FTL Freight

Why Asset-Light FTL Platforms Keep Failing the Profitability Test

The Rivigo pivot wasn't a surprise to anyone who understood the unit economics. Here is what the venture capital narrative missed.

April 2025 Read →
Warehouse operations
Revenue Management

The Freight Audit Gap: Where 3–5% of Your Revenue Quietly Disappears

Most logistics companies have a freight audit process. Very few have one that actually works. The difference is measurable — and recoverable.

March 2025 Read →
Logistics technology
Logistics Technology

The TMS Selection Trap: Why Most Logistics Tech Buys Are Backwards

Companies buy technology to fix process problems. The result is expensive software that automates the same inefficiency at higher speed.

February 2025 Read →


Ready to Fix What's Holding Your Logistics Back?

A focused 60-minute diagnostic conversation costs nothing. The clarity it delivers is priceless.

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