Why Asset-Light FTL Platforms Keep Failing the Profitability Test
The Rivigo pivot wasn't a surprise to anyone who understood the unit economics. Here is what the venture capital narrative missed.
35+ years of hands-on logistics leadership — from boardroom to operations floor. We bring CXO-grade thinking to supply chain, freight, and revenue management challenges that matter.
Every engagement begins with deep diagnostics and ends with measurable outcomes — not slide decks.
End-to-end logistics diagnostics, network design, SOP development, 3PL governance, and technology transformation for freight, warehousing, and last-mile operations.
Explore ServicesSales process architecture, solution-design capability, pricing frameworks, and freight audit systems that convert pipeline into profitable revenue for logistics businesses.
Explore ServicesBespoke corporate training, sales coaching programmes, and SME-focused logistics education — built on real operational experience, not textbook theory.
Explore ProgrammesWe have sat in the chair you are sitting in. CEO, COO, CPO — we have held the responsibility, absorbed the pressure, and delivered the results.
Every engagement is led by a practitioner with P&L accountability, not an analyst with a framework.
Small enough to give you the principal's time. Experienced enough to handle complexity that large firms overcharge for.
Deep understanding of the Indian freight ecosystem — road, rail, air, port, and the regulatory environment that shapes every decision.
We measure success by what changes in your business — revenue, cost, capability — not by the thickness of a report.
From diagnostics to implementation — mandates designed around how logistics businesses actually work.
Network audit, operational diagnostics, 3PL selection & governance, SOP frameworks, and tech stack advisory across FTL, PTL, warehousing, and last-mile.
Demand-supply alignment, vendor rationalisation, freight procurement strategy, and integrated visibility design for manufacturing and FMCG clients.
Sales architecture, solution-selling frameworks, RFQ response capability, pricing strategy, and freight audit-to-settlement process design.
Logistics startup strategy, fundraise readiness, GTM design, board-level advisory, and founder mentoring for seed-to-Series B companies.
Contrarian takes. Operational truths. Uncomfortable questions the industry needs to answer.
The Rivigo pivot wasn't a surprise to anyone who understood the unit economics. Here is what the venture capital narrative missed.
Most logistics companies have a freight audit process. Very few have one that actually works. The difference is measurable — and recoverable.
Companies buy technology to fix process problems. The result is expensive software that automates the same inefficiency at higher speed.
A focused 60-minute diagnostic conversation costs nothing. The clarity it delivers is priceless.
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